Karbonn Mobiles Announces Rajnikanth Kochadaiyaan Smartphones

Karbonn Mobiles is going to launch an exclusive mobile phones for Rajinikanth's forthcoming movie Kochadaiyaan. Karbonn has a tie-up with Eros and Mediaone, the distributor of the film, to make five lakh phones as part of its Kochadaiyaan mobile range.

Kochadaiyaan mobiles will have exclusive screensavers and images from the film along with the trailer and the signature tune. And they will also have Rajinikanth's signature on them. These special Kochadaiyaan mobiles will be released in September/October during the audio launch of the film. The official pricing details for the exclusive range remain unknown.

Kochadaiyaan is a hi-tech action adventure film, on the lines of James Camaron's Avatar and Spielberg's Tintin.

Kochadaiyaan is directed by Rajinikanth's daughter Soundarya, with Rajinikanth and Deepika Padukone as lead protagonists. The movie will be dubbed in Telugu and released in Hindi, English and Japanese as well.

Soundarya Rajinikanth is planning the film's release for December 12 this year, coinciding with her father's birthday.

The range is expected to include some feature phones from Karbonn Mobiles as well as the recently launched Karbonn Smarttab 1 and Karbonn smartphones. However, these will be modified with content and cosmetic changes to give an exclusive look and feel. Both the companies are still working on the details though, and things will get clearer in the days to come.

This is not the first time that a device is being made and sold to promote a movie. Recently Shahrukh Khan starrer RaOne also had a tablet released in its name, but it did not do well in terms of sales.

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