Oracle To Acquire Social Media Development Company Involver

Oracle has announced acquisition of social marketing firm Involver, a company that provides a development platform for social media that helps companies build marketing apps that can be employed in social campaigns and on social websites.

San Francisco-based Involver, founded in 2007, provides tools for developers to create advertising campaigns on social media networks such as Facebook, Twitter, and YouTube.

Involver had raised $11 million through its Series C from angels as well as Bessemer Venture Partners, Western Technology Investment, and Cervin Ventures.

"Companies are looking to harness the full potential of social media to increase brand loyalty, connect with potential customers and anticipate buyers' needs," Oracle said in a statement.

Oracle is the third largest software firm by sales, after Microsoft and IBM. Oracle, best known for its database software, also sells ERP and CRM products. Involver’s products could fit into those niches.

Terms of the transaction were not released.

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