Facebook's App Store Arrives in the UK

Facebook has begun rolling out its apps marketplace internationally, launching a version for UK users Friday morning.

Facebook's App Center (or Centre, in British spelling) launched in the U.S. early last month. It's similar to Apple's, Google's and Amazon's app stores, allowing users to browse apps by category, such as Games or Sports, and filter to show apps that are available via the web, mobile or both. Apps are recommended based on collective ratings, personal recommendations, what's trending and popularity among your friends.

The App Center isn't exclusively made for Facebook's apps: It also indexes apps available only on third-party sites, or through other mobile app stores. When users click to sign up for apps like Netflix and Hulu, for instance, they are sent to their respective websites; other times, they're sent to Apple's App Store or Google Play. In the somewhat rare instance where a paid app is sold directly through Facebook's store, the company takes a 30% cut; it takes the same cut of purchases made within apps based on its platform.

The Center can be accessed at facebook.com/appcenter, and through Facebook's apps for iOS and Android devices. (Note: We have not been able to verify whether the App Center is yet available on Facebook mobile in the UK.) Conveniently, if users select an app while browsing in the App Center, they can opt to be reminded to install the app the next time they turn on one of their mobile devices.

Via - Mashable

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